Targeting Your Twitter Marketing Campaigns

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Targeting Your Twitter Marketing Campaigns The hype over Twitter has died down a bit, but the social networking service can still be a vital marketing tool--if it targets the right customers. A new Pew study could offer the data you need to decide how much effort to put into Twitter for your business. (If you want to reach women aged 18-29 with incomes between $50K and $75K, for instance, it's a good bet.) For analysis of the Pew research results, check out the full story from Katherine Noyes. - Executive Editor Robert Strohmeyer Top Story Who's Using Twitter? Some Surprising Answers Minorities and two specific income groups jump out among the microblogging service's most active participants. Share: PCW Business Center Blogs Military Ban Goes Too Far...and Not Far Enough In response to exposure of classified data on WikiLeaks, the military has implemented a blanket ban on the use of removable media. Share: Could the Wikileaks Scandal Lead to New Virtual Currency? The Wikileaks fiasco is shaking the foundations of the Internet and might be boosting the popularity of a virtual currency system that?s impossible to police. Share: Google Message Continuity Brings Gmail Benefits to Exchange Google Message Continuity uses the resiliency and availability of Gmail to provide backup and business continuity for Microsoft Exchange. Share: News for Your Business IE Blows Away Rivals in Browser Security Yahoo Lays off 600 People Net Neutrality Supporters Question Genachowski Plan Google Favors Its Own Results, Rivals Charge LinkedIn Urges Results-Oriented Job Seekers: Ditch the Buzzwords Operation Payback Has New Target: Corporate Fax Machines EU Homes With Broadband Doubled in 4 Years Google, Microsoft Ad Networks Briefly Hit With Malware Get More Business News & Reviews Must-Have Android Apps for Business Visit our new AppGuide for reviews on ten of the most useful business apps for your Android smartphone. PCW Business Center blogs Get help keeping your business running smoothly with The Cost Cutter, Net Work, Peer-to-Peer, and more. Top 5 Products of the Year Readers choice! Take our Facebook poll and tell us your top 5. Vote here. Advertisement Get BlackBerry® Enterprise Server Express for Free The power behind the world-class BlackBerry experience is now free. Provide mobile solutions across the organization without sacrificing security and manageability.Download Now. » Most Popular Searches Windows 7 iPad Reliability & Service Downloads Kindle Product Reviews Epson Artisan 725 Arctic Edition 84 Pros Cheap ink; Fast performance; Prints on specially coated CD/DVD media Cons Text and graphics printed on plain paper look faded Read Complete Review » Top Printers for Photos » Best Bargain Printers » Top 10 Inkjet Multifunction Printers » Canon Pixma MG8120 85 Pros Cool-looking control panel built seamlessly into top; Exceptional text output; Wireless connectivity Cons Expensive purchase price; No automatic document feeder Read Complete Review » Top Printers for Photos » Top 10 Inkjet Multifunction Printers » Panasonic Lumix DMC-LX5 85 Pros Ultra-wide-angle lens with F2.0 aperture; Macro mode lets you get extremely close to subject; Very fast autofocus and quiet zoom motors; Superior video capture and manual video controls; Manual controls for aperture, shutter, and focus; Very sturdy build quality; Attractive, classic aesthetics; Superb button layout for accessing manual controls Cons Intelligent Auto mode produces underexposed images; Some camera settings are buried deep in menus; Limited optical zoom range Read Complete Review » Top High-End Cameras for the Holidays » Top Point-and-Shoot Cameras With Manual Controls » Best Point-and-Shoot Cameras for Shooting Video » Top News on PCWorld.com Gawker Hack Exposes Ridiculous Password Habits Wondering what kinds of passwords people use across the Web? This week's massive Gawker hack is giving us a glimpse -- and it sure isn't a pretty picture. Share: 15 Most Addictive iPhone Apps These apps are good for entertainment but bad for productivity. Share: Sponsored Downloads 4Media iPhone MaxGot iPhone? You need iPhone Max! 4Media iPhone Max is an all-in-one iPhone tool to transfer iPhone files to PC/iTunes, including music, videos and photos, along with the functions: transfer music and movies from PC to iPhone without iTunes, convert videos, audios, CDs, DVDs, ISO images and more. PCWorld newsletters susbcribers save 30% today! (Compatibility: Microsoft Windows XP--SP2 or later, Windows Vista, Windows 7) Smart PCSick PC? Fix with Smart PC and save 50%! With a few easy steps you can make your PC run faster, cleaner and error-free with the help of a new award-winning tool - Smart PC. The software fixes stubborn errors, cleans-up space-wasting junk and debris making your PC more efficient and reliable. 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